Alpha60
“Keep your feet on the ground and head in the clouds” is the motto of Melbourne fashion house Alpha60, and it clearly attracts the kind of customer who wants to stand out. Popping by here is one of the best ways to kick off your shopping in Fitzroy: with a strong brand commitment to creativity and independence, you will not be disappointed by their range!
Alpha60 is proudly owned by sibling duo Alex and Georgie Cleary, who take classic styles and cuts and put a new spin on them with a hint of edginess. Searching for a curated collection of signature pieces that will become timeless wardrobe classics? Alpha60 is known as a must visit destination for the Fitzroy fashion crowd who love monochromatic palettes and cuts that are celebrated for their ‘sophisticated quirk’.
179 Brunswick Street, Fitzroy | alpha60.com.au
Búl
The charming womenswear label Búl is at the heart of slow fashion in Fitzroy, with a focus on long-lasting natural fabrications and intentionally small, environmentally conscious production lines. Founder Virginia Martin believes in bringing experiences and culture into her pieces: precisely what you can find in the store. Each piece draws on unique travel experiences, with places and spaces inspiring each collection Búl brings to the Fitzroy fashion world. The result? A wonderful range of pieces that look like they would be as much at home in an art gallery as on the street.
Búl aims to bring sustainable fashion to all women, no matter their age, shape or size. Harmonious palettes and distinctive colour stories lend themselves to beautiful pieces that are destined to become new favourites.
241 Brunswick Street, Fitzroy | bul.com.au
Eva’s Sunday
Fitzroy fashion favourite Eva’s Sunday prides itself on creating pieces of longevity for the modern woman. This independently owned Melbourne fashion label, created by founder Nic MacIsaac, values sustainability, quality and inclusivity, with a strong focus on encouraging customers to create a sense of their own personal style.
Designer Kenya Quin doesn’t follow the usual fast-fashion seasonal approach. Instead, she designs garments that work throughout the whole year, layered up or down to move effortlessly through the seasons, and adaptable to suit a range of occasions. Each pieces is beautiful to wear on its own or can form part of an inspiring capsule wardrobe, connected by a signature aesthetic and quality, that is built over time.
In keeping with the brand’s commitment to sustainability, Eva’s Sunday also has a Gently Worn Programme, which is a trusted marketplace to buy or sell pre-loved ES clothes. This program helps support the ethos of the brand while helping keep closets fresh and updated.
277 Brunswick Street, Fitzroy | evassunday.com.au
Handsom
Handsom was launched by Sam Rush and Henry Allum, who want to make you look and feel ‘handsom’ in clothes that balance modernity with considered functionality. This Melbourne fashion house provides a refreshing counterpoint to fast-fashion by avoiding the traditional seasonal collections and creating smaller collections of clothes created to last. Handsom is committed to sustainability and uses high-quality, cruelty-free materials, including dead-stock fabrics, to minimise the brand’s environmental footprint.
Handsom’s collections are refined, playful and inclusive, with a focus on high-quality fabrics that combine effortlessly with the brand’s clean, relaxed designs. From earth colours to more striking hues, Handsom caters to every style and taste in its design. You will also find unique jewellery, shoes, handbags, belts and hats here to complete your look.
163 Gertrude Street, Fitzroy | handsom-store.com
Havn
Havn brings a thoughtful approach to Fitzroy fashion, offering timeless, versatile pieces designed for an active and conscious lifestyle. Informed by functionality, ethics and aesthetics, Havn’s collections focus on high-quality craftsmanship and sustainability, ensuring each piece is made to last.
The store, housed in the former Gertrude Contemporary Gallery, is a beautifully designed space that reflects the brand’s commitment to materiality and light. With a carefully curated selection of globally sourced specialty goods, Havn strikes the perfect balance between style and practicality, making it an ideal destination for those who appreciate considered, well-made fashion.
187 Gertrude Street, Fitzroy | havnstore.com
Honest Studios
Honest Studios is a mother-daughter-run fashion studio that takes a hands-on approach to sustainability. Every garment is handcrafted in-store using vintage and surplus fabrics, creating unique, one-of-a-kind pieces that redefine ethical fashion. They also offer custom creations, taking on a select number of special orders each year. With a personalised design consultation and tailored fittings, they craft pieces for birthdays, bridesmaids and wedding dresses, ensuring the perfect fit for any occasion.
Honest Studios also offers sewing classes designed to help people make, mend and alter their own clothes—empowering a shift away from fast fashion. They also provide personalised adjustments for off-the-rack styles, making thoughtful, well-made fashion more accessible. With a focus on quality craftsmanship and sustainable design, Honest Studios brings a welcome, fresh perspective to shopping in Fitzroy.
201 Gertrude Street, Fitzroy | honeststudios.com.au
Kuwaii
Kuwaii is one of Melbourne’s original slow fashion brands, committed to providing a beautiful alternative to trend-driven approach to fashion. Established by Kristy Barber, Kuwaii has a strong focus on creating pieces that are carefully considered and underpinned by the brand’s values of kindness, respect, honesty, environmental accountability and empowerment, with highly limited production runs that are gentle on the environment.
From Kuwaii’s clothing to footwear, each design balances simplicity and precision with clean lines, classic silhouettes and perfect proportions that show the thought that goes into the creative process.
This store has an aesthetic for every Fitzroy fashion enthusiast with modern yet timeless styles to suit any occasion, whether it’s an inner-city brunch with friends, sun-kissed afternoons at a rooftop bar or a country weekend getaway. With Kuwaii’s approach to sustainable fashion, you can have an updated wardrobe without compromising your values!
291 Smith Street, Fitzroy | kuwaii.com.au
Sa1nt
Motorcycle clothing brand Sa1nt celebrates the strength of the human spirit and draws inspiration from real experiences that are embedded in every cut and stitch. Designed by riders for riders, Sa1nt is on a mission to create apparel without compromise, where passion meets innovative technical fabrics crafted to be tough, durable and dependable.
Based right here in Fitzroy, this Australian brand has really made its mark in Melbourne fashion and beyond, with the Sa1nt denim jeans known to be the strongest single-layer denim in the world. While this denim was made for riding, it is also designed without compromise on style and comfort. So pop on by and check out their range if your wardrobe is crying out for a denim refresh.
399 Gore Street, Fitzroy | saint.cc
Variety Hour Studio
Searching for a pop of colour? Look no further than Variety Hour, a Melbourne-based design studio offering an enchanting range of bright clothing, accessories and homewares that tell a story. The vibe here is cheerful, nostalgic and fun. All prints are hand-painted by founder and textile designer Cassie Byrnes, who established Variety Hour in 2016 as a way to explore her curiosities in fashion print. Garments come in universally flattering shapes and cuts that are designed to last, challenging the idea that fashion needs to be reinvented each season.
With a strong commitment to sustainability and quality, Variety Hour is a proud member of the slow fashion movement. Their motto? Made locally. Made consciously. Made thoughtfully. This means keeping the majority of production in Australia, releasing carefully considered collections in small quantities to meet demand, and offering an inclusive range of sizes and product imagery that reflects the diversity of the Variety Hour customer.
155 Gertrude Street, Fitzroy | varietyhourstudio.com
