When it comes to city living, there’s nothing quite like some fresh botanicals to spruce up your space. Cultural hub Fitzroy is often recognised for its bars, food and street art, but it’s also home to some of the best florists and nurseries in Melbourne. From houseplant havens to curated blooms, it’s hard to not to enter a Fitzroy flower shop and fall in love.
So whether you’re buying a bunch for that special someone or adding to your indoor plant collection, we’ve rounded up nine Fitzroy florists and nurseries to save for your next trip through one of Melbourne’s most happening suburbs.
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Fitzroy Nursery
A cornerstone of the Brunswick Street community for over 40 years, Fitzroy Nursery is among the longest serving nursery Fitzroy has to offer. Specialising in both indoor and outdoor plants, the vibrant culture of the suburb continues to inspire this earthy abode; reflected in their colourful decor and thriving green plantscape.
Bustling with trailing tendrils and healthy stems, it’s ran by esteemed horticulturists that can hold your hand throughout the plant-buying process. Garden and landscape design is also available, so you can leave it to the experts to select plants that will thrive in your home.
393/395 Brunswick Street, Fitzroy | fitzroynursery.com.au
Dig Emporium
A big believer in plant-powered happiness with a focus on urban living, second-generation gardener James Lomax founded his Fitzroy North plant shop with a goal to build a world full of potted plants with purpose.
From balcony veggie patches to bold potted blooms, they’ve got a wide selection of rare cuttings to fill your home with plant pleasure. Experts are always on-hand, so they’ll give you top-drawer knowledge on how to live in harmony with your plants and curate your urban jungle.
219/221 Smith Street, Fitzroy | digemporium.com.au
Flora Queen
Fascinated by flowers from a young age, Catharine Brunt has spent the last 25 years growing her floral empire. A journey that started in Tasmania, Flora Queen is now flourishing here in Fitzroy North, boasting a stunning selection of local blooms that are all ethically sourced. This Fitzroy North florist also collaborates with local artists and ceramicists to give your home a special finish.
Plus, for when your love of plants blossoms into something more, Flora Queen run creative floral workshops in their cosy rustic studio to take your passion up a level.
338 Queens Parade, Fitzroy North | floraqueenflowers.com.au
Flowers by Tribal Rose
If it’s something more rare you’re after, this stunning studio is going to be your favourite flower shop Fitzroy has to offer. There’s plenty to marvel at in this spacious, light-filled Fitzroy florist located on Smith Street, thanks to their vast line-up of both locally grown and rare, imported stems. All of the stock here is carefully selected to keep quality at its highest, delivering only the finest floristry Melbourne has, with daily bunches and native picks available.
257 Smith Street, Fitzroy | tribalrose.com.au
Flowers Vasette
If it’s not the bright yellow sunflower windmill outside that gets you through the door of this legendary Fitzroy florist, it’s the huge meadow of bunches, houseplants and pots that will. Cherrie Miriklis, a pioneer of Aussie floristry, has been sourcing the finest quality florals since 1989, and we certainly slow right down whenever we are walking past (or wandering through) this glorious space.
Bringing out the best Mother Nature has to offer for decades, Flowers Vasette Fitzroy has kept its prestigious reputation for a reason. While some of their clients include the National Gallery Victoria, they don’t let their success get in the way of their unwavering pursuit of daily floral excellence.
247 Brunswick Street, Fitzroy | flowersvasette.com.au
Northroy Nursery
When life gives you lemons, plant the seeds and build a nursery! Specialists in inner-city gardening, this Fitzroy North nursery will keep your passion for plants flourishing. Growing happy, healthy plants is at the root of their mission, with everything freshly cut, pruned and looked after daily by specialists. Plus, it doesn’t hurt that they offer so many great options to choose from: whether it’s lucky bamboo plants, citrus trees or hanging baskets to flood your home with, there is something to appeal to every budget and taste.
257 St Georges Road, Fitzroy North | northroynursery.com.au
Plants of Colour
Tucked away in Rose Street markets, this charming Fitzroy greenhouse is a plant-lovers paradise. Saunter under the reaching vines and browse through their selection of houseplants and hand-crafted terrariums. They also double as ‘Fart Ceramics’, selling eccentric trinkets like dinosaur ring holders and cute little froggy designs that are so very Fitzroy in the best of ways.
Only open on weekends, it’s right next to OKO Cafe, so you can get your morning fix of plants and caffeine at the same time. Bonus!
60 Rose Street, Fitzroy
The Beautiful Bunch
Posies with purpose, this flower-driven initiative enriches every bouquet you buy with meaning. The Beautiful Bunch employs young women from refugee backgrounds and teaches them the art of floristry as well as transferrable office and admin skills they can apply elsewhere, too.
If that wasn’t enough, they’re also committed to using 95% locally selected, native blooms with a focus on seasonality and a cottage-core colour palette. Every purchase at this iconic Fitzroy North florist directly supports the foundation, so you can feel wholeheartedly good about every visit.
75 Reid Street, Fitzroy North | thebeautifulbunch.com
The Empty Vase
Located along Brunswick Street, the flower-filled shopfront of Fitzroy florist Antony Pascuzzi’s Empty Vase is impossible to miss. If you’ve got a special occasion to cater for, Tony is always on hand with grand ideas to bring your visions to life. They also offer a mix and match service, so you can get creative with your purchase and design something that you, or your loved one, will truly adore.
215 Brunswick Street, Fitzroy | flowerdeliverytofitzroy.com.au
